How to create your own personal brand as an artist presents personal branding as stemming from two passions: the art that you produce, as an artist, and the people who enjoy it.

Branding involves creating that ‘special something’ that causes people to seek you out, to connect with you, and to connect with your own unique commitment to your art and your people.

During this webinar, you will be encouraged to dig into your artistic personality and discover what makes you unique and use this to produce what in the world of marketing is referred to as your ‘value proposition.’ You will explore how you can use your ‘value proposition’ to enable you to form a strong artist identity that will bring the desired reputation and publicity, and to thereby be in a better position to increase the commercial value of your art.